Case Studies

LiveLink AI: Scaling Organic Growth with Programmatic SEO

Challenge:
LiveLink AI relied heavily on paid channels like Google Ads and Meta, resulting in high customer acquisition costs. They needed a sustainable way to grow top-of-funnel traffic and reduce CPA through organic search.

Approach:
I developed a comprehensive SEO strategy using programmatic SEO: building keyword-focused landing pages, conducting in-depth keyword research, optimising on-page SEO, acquiring backlinks, and creating supporting blog content. Pages targeted high-intent search queries such as “AI clip maker”, “Trim YouTube videos”, and “Video to text”, acting as a scalable top-of-funnel engine.

Execution:

Created 30+ programmatic SEO landing pages targeting niche, high-intent keywords
Conducted backlink outreach and on-page optimisation to improve rankings
Repurposed content into video and social assets to drive multi-channel engagement

Results:

From zero organic traffic to 2 million search impressions in 6 months
Over 10,000 monthly visitors
Ranking for 7,000 keywords globally
Significantly reduced reliance on paid channels, lowering acquisition costs and improving top-of-funnel efficiency

LessonWise: Turning Paid Media Into a Sustainable Growth Engine

Challenge
LessonWise was spending over £400 to acquire a single customer, bringing in only a small volume of customers per month. With no top-of-funnel activity and full reliance on paid media, ad spend wasn’t generating a return.

Approach
My goal was to lower acquisition costs while scaling customer growth. This meant not just optimising paid channels, but diversifying acquisition sources and building a sustainable top-of-funnel to support long-term ROI.

Execution

Improved Meta targeting by building lookalike audiences from paying customers and high-intent parent leads
Created subject- and level-specific landing pages optimised for conversions
Launched granular Google Search campaigns with ad groups split by subject/level to boost quality score, and paired these with PMax campaigns to extend reach
Partnered with third-party lead providers and micro-influencers through affiliate deals to acquire customers at lower costs
Built out organic foundations with SEO-optimised landing pages, blogs, and a referral scheme to steadily decrease CAC over time

Results

Revenue scaled from £4k to £40k in one year
Customer acquisition cost reduced from £400 → £100
Achieved ROI within 3 months
Generated 1M+ organic search impressions
Increased customer base by 15x

GreenJinn: Building Revenue Through Brand Collaborations

Challenge
GreenJinn’s app attracted users by offering cashback on groceries, but since the product was free for consumers, the real challenge was monetisation. Their revenue depended on convincing brands to pay for placement, yet they had no established process or proof of value to secure long-term collaborations.

Approach
I focused on building a persuasive brand partnership strategy — one that showed clear ROI for potential clients. This meant creating compelling pitch decks, positioning GreenJinn not just as a cashback platform but as a marketing channel that could drive product sales, brand awareness, and social media growth for brands.

Execution
I designed tailored pitch decks highlighting how brands would:

Gain sales lift through cashback-driven purchases.
Reach GreenJinn’s audience via in-app promotion and push notifications.
Benefit from giveaways hosted on our social media channels — which I scaled to 6,000 followers in 6 months.
These campaigns doubled as co-marketing, where brands offered samples and grew their own social followings through joint giveaways, creating a win–win partnership model.

Results

Secured 10+ long-term brand collaborations, establishing GreenJinn’s main revenue stream.
Grew GreenJinn’s social media following by 5,000+ in six months.
Built credibility and momentum, attracting bigger brands and increasing collaboration potential.