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CV

Work
Experience

JUN 2024 - PRESENT

Marketing Manager at LessonWise

  • Delivered 10x revenue growth and expanded customer base 15x, achieving ROI-positive marketing within 4 months.

  • Reduced CPA by 3x by optimising multi-channel campaigns and boosting conversions across paid and organic channels.

  • Drove 10x increase in organic clicks and 20x growth in search impressions through SEO strategy, content optimisation, and high-converting landing pages and content.

  • Scaled the organisation from 2 to 15 team members, expanding to Sales, Ops, and Customer Service, providing leadership, mentorship, and strategic direction.

AUG 2021 -

JULY 2024

Digital Marketing Executive at LiveLink AI

  • Designed, wrote, and published content across LiveLink’s social, blog, and community channels, resulting in increased traffic and conversions.

  • Managed all email workflows and campaigns to drive product retention and revenue.

  • Planned, created, and managed paid ads across Facebook and Google, oversaw influencer marketing, and analysed campaign results to drive growth.

  • Led the SEO strategy through programmatic SEO, targeted keyword research, and on-page optimisations to increase organic traffic and reduce acquisition costs.

Feb 2020 -

JULY 2020

Marketing Editorial at TBWA

  • Drafted and edited internal communications for McDonald’s, liaising with international agencies to align content.

  • Supported video production and editing across global campaigns.

JULY 2018 -

JULY 2019

Marketing & Design Executive at GreenJinn

  • Managed social media and content, including weekly blogs and campaigns to drive engagement and growth.

  • Designed and created pitch decks that led to over 10 brand collaborations, which were GreenJinn's primary revenue stream

  • Conducted UI/UX testing and optimised the user experience by addressing usability issues.

Education

2017 - 2021

University of Bath, School of Management: BSc (Hons) Business Administration

Grade achieved: 1st

2010 -2017

The Compton School

A levels: Business (A), Graphic Design (A), Maths (B).

GCSE's: 2A*s, 8As, 1B

Skills
& Expertise

  • Core Marketing Skills: SEO, Paid Media, Growth Marketing, Funnel Optimisation, Product Marketing

  • Content & Engagement: Content & Email Marketing, Social Media & Influencer Marketing, UI/UX Optimisation

  • Tools & Analytics: Hubspot, Pipedrive, Semrush, Ahrefs, Google Analytics, Mixpanel, Drip, Clarity, Webflow, Figma, Photoshop, Canva, Notion, MS Office

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